Want to increase Google Adsense CPC (Cost Per Click) and make more money? Adsense optimization solves this problem. When we talk about Adsense optimization, there are many ways to achieve it, but the main goal is to get higher eCPM and thus higher revenue per click (CPC). Also, even though your Adsense CPC is high, you may not make any money. The same goes for non-English blogs. If you fall into the category of those AdSense publishers who get huge traffic but still have low Adsense revenue, you should know the points mentioned below, which will definitely help in increasing Adsense CPC and overall revenue.

1. What is Google Adsense CPC?

We'll start by answering basic questions and then provide some helpful suggestions for increasing your AdSense CPC. CPC (Cost per click) stands for cost per click, that is, the money earned for each ad click is CPC, which is the unit price. These days, you may have noticed that Adsense publishers talk more about click-through rate (CTR) than CPC. If you are really serious about your Adsense income, then you should focus more on improving unit price (CPC) rather than just click-through rate (CTR). Showing your ad a thousand times may not help much, but having a blog with a good cost-per-click (CPC) and a good click-through rate (CTR) can make a huge difference.

2. Topic (keyword)

First, choosing the right theme for your website is crucial. The unit price (CPC) directly depends on the topic of your blog. good! Let me clarify something here, you need to choose some high CPC themes to run your blog. Here are some topics (keywords) with high return rates, arranged in order of decreasing CPC:
  • Domain Names – Internet Domain Name Blogs like GoDaddy, Namecheap, etc. It pays the highest CPC;
  • Electronic products (Gadgets) – such as Apple-like technological electronic products;
  • GOOGLE – GOOGLE products;
  • Microsoft products – Microsoft office products;
  • Cryptocurrency;
  • banking;
  • automotive;
  • health category;
  • real estate;
  • Housing Loans;
  • workplace category;
  • Dating and Romance – Lowest CPC

3.Content

The second thing is the content, you have to write something that can answer the reader’s query. So before writing a blog, try to find what your readers are searching for on the internet and then try to provide them with a solution. Remember, you should always interact directly with your readers. Your content must be customized according to your keywords (blog topic) so that more and more readers can read your blog. Therefore, good content will definitely ensure higher Adsense CPC rates. Additionally, good content is easier for search engines to index, so if your ads are highly targeted and your traffic comes from countries like the US, UK, etc., there will be more clicks and more revenue. When you perform keyword searches, make sure to use the Approximate CPC column. adwords-approx-cpc-tool.png

4. Allow blocking ads

In Google AdSense you will find ad blocking controls. You can go there and see how much each ad category is paying you. This will show you the different ad categories that appear on your site. If you find any ad category that doesn't cost much, try blocking that category. 10-ways-to-increase-adsense-cpc.jpg 10-ways-to-increase-adsense-cpc-2.jpg Try to block categories that are completely unrelated to the content or topic of your blog. Assuming the blog is about technology, block advertising categories such as dating, politics, religion, etc. This will definitely increase your AdSense CPC.

5.Platform

Your blog can be read from different platforms like desktop, laptop, mobile etc. While price per unit (CPC) is generally not affected by the platform on which your ad is displayed, you should target as many readers as possible. You will get most of your readers from desktop and laptop devices. If you are able to get some readers on handheld or mobile devices, the CPC may increase because the ads shown on mobile phones are of higher quality. If you blog on the WordPress platform, you can use these plugins   to make your blog mobile-friendly, and the AdSense ads you serve should be optimized for mobile screen sizes.  

6.Region

One of the most important factors that can increase your unit price (CPC) is the country you want to target. For example, clicking on an ad from the United States can pay as much as $2 to $3, while clicking on the same ad from India only ends up paying 20 to 30 cents. Therefore, always tailor your blog and its content to an English-speaking audience. It will also improve your website’s page rank. Therefore, always keep in mind the country you are targeting.  

7. Graphic and text form

Maybe I should say this advice at the beginning of the blog. Regardless, you must know to choose the right format for your ads. If you can place three ads on your web page, choose two 336 X 280 ads and one 468 X 60 ad. Then the ad format must be text because of the (CTR) (click-through rate) of text ads. You can even try both text and image ad formats as it can give you more CPCs. Image ads are generally less popular due to lower click-through rates (CTR) and lower cost-per-click (CPC). While sometimes, depending on the blog topic and blog type, image ads perform better in terms of higher click-through rates (CTR), the cost-per-click (CPC) is not as effective as text ads. Anyway, as I mentioned above, it varies based on the blog topic and ad placement importance.

8. Location

Never neglect the placement of your ads on a web page as it is directly proportional to your Adsense earnings. So where to place ads to get the highest CPC? The answer is simple. Place 2 ads inside the blog post and 1 ad outside the post. As for placement inside then place a 336 X 280 rectangular ad at the top of the blog below the title and a second 468 X 60 ad between blog posts. The remaining one ad can be placed on the right side outside your post.   Although it should be your choice and depends on your reasons for blogging. For example, if you are a professional blogger and rely on Adsense, you should not miss the opportunity to optimize your ads and use the largest possible ad units on a single page. Although if you are a hobby blogger or blogging on a personal blog, your first goal should be to provide quality content with fewer ads because readers hate ads that distract them from reading. Let me tell you, the highest number of clicks and higher CPC will come from 2 ads in the blog post, especially at the top.

9. Keep trying

Always try new things. Experimenting can really pay big dividends for you. You can try different themes, choose different ad placements and finally get recommendations from the Google Adsense center. Never fall into one style, always try something new.

10. Summary

All in all, I will just say that if you follow and implement these 10 tips, you can definitely increase your AdSense revenue from 30% to 40%. It's a completely reasonable and real way to increase your income in a short period of time. You can also search for the highest CPC AdSense keyword and edit a post or two around it. Please tell me some tips that will help you increase Adsense CPC? Do you think niches and traffic from certain countries make a huge difference in Adsense revenue?
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